Internet and Mobile Marketing

Introduces the fundamentals and methodologies for developing effective, Internet-based, digital marketing strategies. Specific areas of focus include search engine marketing (SEM) and optimization (SEO), pay-per-click (PPC), website analytics, webpage and content optimization, and best practices for online advertising and email marketing. Additionally, mobile marketing topics such as developing a mobile strategy, planning a mobile web presence, and the effective use of mobile apps and tactics are explored.

Pre-Requisites
There are no Pre-Requisites

Classes


Course: Internet and Mobile Marketing (64060)

Blended/Computer Conferencing
Location: Virtual Campus
Duration: 8/22/2022 - 12/14/2022

Days & Time:

Wed: 10:00 AM - 10:50 AM

Date:

8/22/2022

12/14/2022

Facility:

Computer Conferencing

Instructor:

Debra Wallner

Days & Time:

Tues: 1:00 PM - 1:50 PM

Date:

8/22/2022

12/13/2022

Facility:

Computer Conferencing

Instructor:

Debra Wallner

Tuition and Fees: $460.68

Out of State Tuition and Fees: $675.87

Status:Closed Seats Available:N/A
Essential Class Information: This class is taught using computer conferencing technology. Information about accessing Blackboard ...

Subject Image

Marketing, Sales, and Service


Catalog #10104180
Undergraduate