Promotion Management

Focuses on the theory and practice of integrated marketing communications in order to develop content strategies and marketing campaigns. The fundamentals of multi-channel promotions as related to target audiences and the marketing mix are studied. The characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response, and digital media are also explored. Finally, target market research, campaign planning, and creative approaches to messaging are practiced within a project-based learning environment. Prerequisite: Marketing Principles 10104102

Marketing Principles


Course: Promotion Management (63687)

Location: Virtual Campus
Duration: 8/19/2024 - 12/13/2024

Days & Time:

Mon, Tues, Wed, Thurs, Fri, Sat, Sun: 12:00 AM - 12:01 AM




Debra Wallner

Tuition and Fees: $644.88

Out of State Tuition and Fees: $644.88

Status:Active Seats Available:24
Essential Class Information: Online courses use Blackboard for course content and assignments. Information about accessing Blackb ...

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Marketing, Sales, and Service

Catalog #10104125