PLA - Fundamentals of Marketing Communications

This is a Prior Learning Assessment (PLA) to test out of the actual course. This PLA is comprised of a portfolio of your work or essay-style answers which will be scored individually and an interview (skills demonstration) with the instructor. There is a non-refundable fee to take this exam. Upon payment, you will be enrolled in Blackboard where you will see directions for submitting your responses and some tips for success. You must score an 80% or better for credit to be awarded. This course prepares the learner to create and manage a wide range of internal and external organizational communications. Learners will be instructed on the interpersonal communication techniques required for success as a marketing professional. Topics will include preparing professionally written content, effectively using verbal and non-verbal communication in a business setting, developing a professional appearance and polish, presentation techniques for the creation and delivery of complex marketing materials, writing press releases, managing crises, and speaking with the media. PLA Portfolio (or extended response answers) and Skills Demonstration. $90 non-refundable fee.

• Details
• Schedule